R1480. Johannesburg. Danilo Acquisto. Heavy Chef has invited Danilo Acquisto, the host of SABC3's Afternoon Express and the CEO of Special Effects Media, to run an exclusive Masterclass in order to unpack what it take to create online video that builds your brand or your business. Danilo and his team of technical wizards will spend an intimate 4 hours providing insights as to how the world of online video creating works, and why online video is the most important tool in your marketing toolkit. Danilo will present "Online Video Masterclass" in Johannesburg at OPEN Workspace on Wednesday 11th April - and in Cape Town on the 18th April.
SESSION ONE: Overview of brands and creators are using the platform and how they have become successful.
SESSION TWO: How do I come up with ideas that are going to do well? Traits of virality and standing out in the sea of content. Think smart.
SESSION THREE: How do I produce video for various platforms (Facebook, Instagram, Twitter and YouTube)? Here we look at algorithms, consumption habits and building an ecosystem that's sustainable.
SESSION FOUR: Different levels of production, focussing on the strength of your content content and finding clever ways to use video cheaply.
Q & A: What are you hoping to gain from this session? What questions do you have following the content thus far?
SESSION FIVE: Practical creation! Simple editing, simple shoot, go out and make either a “montage” a “How to" video, an “Individual Channel Trailer” or a “Business trailer”. This will challenge you to think before you shoot and to keep it simple and effective.