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Craig Rodney: How To Win At Instagram

  • Workshop17 Sandton 138 West Street Sandton, GP, 2031 South Africa (map)

CRAIG RODNEY

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Instagram recently sailed over 1 billion active users. It is, by far, the most engaged social network, with more than twice as much as engagement as Facebook and nine times more than Twitter.

Heavy Chef has invited Craig Rodney, the former MD of Cerebra (Africa’s largest social media agency), to run an exclusive morning masterclass in order to unpack what it takes to become the world heavyweight champion of Instagram. Craig is the founder of the phenomenally successful @southafrica account, and is a true ‘Heavy Chef’ when it comes to Instagram.

Craig will spend an intimate 4 hours providing insights as to how the world of Instagram works, how to set up a winning profile, how to grow your audience, how to convey a powerful, consistent message and how to boost your business through Instagram's staggering reach and interactivity. 

Craig will present "How To Win At Instagram" at Workshop17, Sandton on Wednesday 14th November 2018. 

Craig will teach you the secret recipes of social. Whether you're a startup trying to grow a community, or a massive organisation wanting to connect with the new generation, this workshop will give you exactly what you need to win.


Masterclass Partners 

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About This Masterclass 

Craig will spend an intimate 4 hours providing insights as to how the world of Instagram works, how to set up a winning profile, how to grow your audience, how to convey a powerful, consistent message and how to boost your business through Instagram's staggering reach and interactivity. 

  • The various ways to use Instagram.

  • The traps you need to avoid.

  • How Instagram can build your brand and business.

  • Why Instagram is the most important visual channel for brand building today.

Come with your sleeves rolled up. In Heavy Chef's Morning Masterclasses, you will be getting down in the trenches. By the end of the workshop, you'll have worked on an effective campaign already. 

Craig will present "How To Win At Instagram" at the stunning Workshop17 venue at 138 West Street on Wednesday 14 November 2018. Book your seats now to get cracking on your social media mastery. 


About Craig

In his career in social media, Craig has worked on social media strategies for organisations such as Vodacom, Toyota, ABSA and Coca-Cola. Craig started his first business, Emerging Media, in 2002 at the age of 26 and quickly made his mark, landing three of the top four most valuable technology companies at the time, Google, Oracle and Symantec. In 2010, Craig completed a merger with Cerebra and, as managing director, is responsible for clients such as Vodacom, Toyota, Nedbank and Woolworths.

Beyond Cerebra, Craig is a shareholder in a niche publishing company, a leading podcasting company, and in 2011 Craig was voted one of the 40 most influential South Africans under 40. Craig has a passion for the type of sports that cause regular injuries. He is often seen sporting broken bones and a bruised ego.

Craig founded the @southafrica account on Instagram as his personal passion project. It has now become an account that gathers over 1 million impressions a week and is a spectacle of how amazing the country is. Listen to him speak about how he started and the journey it has take him on.

Testimonials For Craig

From feedback survey, Cape Town Masterclass, June 2018:

“AWESOME! Thanks for the initiative, would love to attend more workshops like this on different subjects pertaining to digital marketing.”

“A great morning!”

“I loved the workshop.”

“It was really well organised with a charismatic speaker.”

“Presenter was spot on - pace was good - enjoyed breakaway groups!”

“Great presenter. Great venue.”


The Heavy Chef Approach

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Book Your Seats Now