In an exclusive Johannesburg event, Heavy Chef and Xero are launching a book entitled The Heavy Chef Guide To Starting A Business In South Africa. The book is written by Heavy Chef CEO and Founder, serial entrepreneur Fred Roed. It is around 190 pages of great startup tips and packed full of lessons gleaned from Roed starting and exiting a successful business, as well as input from Heavy Chefs that have spoken on the Heavy Chef events stage over the past decade. This is the first of many of these guides and hopefully will provide a huge amount of focused value for South African startup community members. Roed will be joined on stage by Louis Janse van Rensburg, his long-term business partner. Van Rensburg will facilitate questions and probably make fun of Roed a lil' bit, cos that's what he normally does.
Roed will deliver a short, punchy presentation on the lessons contained in the book followed by a conversation on stage about the book with Van Rensburg covering Roed's greatest challenges, starting a business, running a business, on selling a business. Attendees will receive complimentary Backsberg red wine, Vida coffee, Sir Fruit juice, as well as Joe & Co date balls.
Every ticket bought results in a seat and a signed book. Roed will be available to sign personalised, probably grossly inappropriate messages in the books.