Brought to you by Xero and OPEN Workspaces, Heavy Chef is taking a deep dive into the world of Email Marketing, with the CEO of Firing Squad, the only specialist email marketing consultancy in South Africa. Heavy Chef has invited Jason Bagley, the CEO of Firing Squad, to run an exclusive Masterclass in order to unpack what it takes to become the world heavyweight champion of email marketing.
Jason is a true Heavy Chef, having worked on email strategies for organisations such as Discovery, The Foschini Group and various multi-billion dollar international firms.
Jason will teach you to ignore email at your peril. Whether you're a startup trying to grow a database, or a massive organisation struggling to come to grips with the spaghetti, this workshop will reignite a passion for the humble email.
You will learn:
- Email marketing has the highest engagement of any marketing channel.
- How to design a newsletter that sticks.
- How to kickstart and clean your database.
- How to optimise your emails for success.
- What software package you should use.
- And much more.
Jason will spend an intimate 5 hours providing insights as to how the world of email marketing still works better than any other direct marketing techniques, and why email marketing is the most important tool in your marketing toolkit.
And come with your sleeves rolled up. In Heavy Chef's Morning Masterclasses, you will be getting down in the trenches. By the end of the workshop, you'll have worked on an effective campaign already.
Jason will present "The Secret Ingredients Of Email Marketing" at OPEN in Sandton, Johannesburg on Wednesday 22 August 2018. Book your seats now to get cracking on your email mastery.