Noha Bashir, Junaid Sabera, Meggan Kristiansen
Heavy Chef is particularly privileged to host a senior member of Facebook's team on Tuesday. Answering the call from our Heavy Chef audience for more practical learning, Noha is going to lift the lid on some of the most important developments in the Facebook advertising platform. Facebook has over 2 billion profiles, and we've asked Noha to tell us how to unlock that potential. Facebook has just come off one of its most profitable quarters ever, with a 30% jump in revenues. This speaks to the growing efficiency and impact of its immense targeting potential.
In Cape Town, we've invited two super-savvy, super experienced senior members of the Getsmarter social media team to join Noha on stage to share their learnings. Junaid Sabera and Meggan Kristiansen spend their days immersed in the backend algorithms and the platform dynamics that make Facebook such a powerful launchpad for businesses. Bear in mind, Getsmarter is less than 15 years old and its paid social strategy has contributed to it becoming one of the biggest edtech companies on the planet.
Heavy Chef has asked Meggan and Junaid to lift the lid on their learnings and reveal the secrets to unlocking business potential in the world's largest social community.
This event promises to be a fascinating and useful insight into how businesses can be kickstart their brand awareness and amplify their customer acquisition strategy.
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