DJ Fresh. Mo Flava. Gill Strawberry.
This session, we're talking about influence - how to attain it, how to wield it and how to grow your business through using influencer marketing. In the age of social media, influence is no longer the domain of media powerhouses or politicians. Businesses themselves can shape audiences directly, and we’re going to investigate how with three of South Africa’s most authoritative practitioners.
Discovery Business Insurance and Heavy Chef have teamed up to create the 'Inspire' sessions. a new series of events that connects the Heavy Chef audience with the greatest technologists, leaders and creatives in the business world. In September, we're featuring three instructors of influence. Mo Flava, DJ Fresh and Gill Strawberry are three mavens of media magic that will shape the way you think about influence and conveying your message to the masses. DJ Fresh is confidently South Africa's best-known radio show host and one of SA's most beloved (and sometimes controversial) influencers. Fresh is joined on the Heavy Chef stage by Mo Flava, host of Metro Fm's wildly popular Afternoon Drive Show. Gill Strawberry, otherwise known as Gill Attwood, will accompany these two icons to provide a run-down of 'least you need to know' tactics that you can deploy in your own influencer strategy.
This event will be held at the stunning Workshop17 venue in the centre of Cape Town's crown jewel, V&A Waterfront, with a breathtaking backdrop of Table Mountain to the side of the stage. Heavy Chef CEO Fred Roed will MC the event and complimentary wine and beverages will be served.