Craig Rodney. Mo Flava. Pearl Shongwe, Gill Strawberry.
This session, we're talking about influence - how to attain it, how to wield it and how to grow your business through using influencer marketing. In the age of social media, influence is no longer the domain of media powerhouses or politicians. Businesses themselves can shape audiences directly, and we’re going to investigate how with four of South Africa’s most authoritative practitioners.
Mo Flava - Host of Metro FM's Morning Live show. Closing in on a million followers on social media and speaking to millions of listeners every day, Mo is the young voice of a new generation.
Craig Rodney - a student of social media and one of the most respected minds on media in South Africa, Craig and his business partner built Cerebra, SA's largest social media agency, then sold it to WPP in 2016. Craig also started and grew the @southafrica Insta account to 300k followers in just 3 years.
Pearl Shongwe - one of the freshest, most exciting personalities on the 'Zaleb' set, Pearl represents the new wave of influencers on the continent.
Gill Strawberry (panel only) - the agent for some of SA’s best-known influencers, and one of the most experienced and knowledgeable minds on the topic of influencer-strategy.
Discovery Business Insurance and Heavy Chef have teamed up to create the 'Inspire' sessions. a new series of events that connects the Heavy Chef audience with the greatest technologists, leaders and creatives in the business world. In September, we're featuring four instructors of influence. Craig Rodney, Mo Flava, Pearl Shongwe and Gill Strawberry are four mavens of media magic that will shape the way you think about influence and conveying your message to the masses. Craig Rodney is confidently one of South Africa's best-known authorities on social media, influence and reputation management. Craig is joined on the Heavy Chef stage by Mo Flava, host of Metro Fm's wildly popular Morning Drive Show, as well as Mo’s trusted sidekick Pearl Shongwe (an up-and-coming influencer herself). Gill Strawberry, otherwise known as Gill Attwood, will accompany these two icons to provide a run-down of 'least you need to know' tactics that you can deploy in your own influencer strategy.
This event will be held at the stunning Workshop17 venue in the centre of Cape Town's crown jewel, V&A Waterfront, with a breathtaking backdrop of Table Mountain to the side of the stage. Heavy Chef CEO Fred Roed will MC the event and complimentary wine and beverages will be served.