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Alexandra Fraser

Types Of Investment


Alexandra Fraser shares her recipe for entrepreneurs seeking funding.

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Alexandra Fraser is an early-stage investment strategist and the Director of Viridian, a company that designs and delivers early-stage entrepreneur and investor programmes, research and strategy. Passionate about building a vibrant, sustainable entrepreneurial ecosystem and culture in South Africa, she has over a decade of experience in the early-stage funding space. She has seen and evaluated over 4000+ businesses in a wide variety of sectors. Alexandra specialises in business development and critical and gap analysis.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Africa is one of the most investable places on the planet, particularly if you like to invest in people and impact. In the last couple of years alone, we've seen African fintech businesses like Flutterwave and Yoco score big on the international funding scene, proving that we have solutions that global investors want to be a part of bringing to life and to market. To prep you and your business for investment, we've asked investor strategist Alexandra Fraser to unpack key investment terminology as well as provide some practical advice for entrepreneurs seeking investment.

What You'll Learn


In this recipe Alexandra Fraser explains fundamental investment terminology. Alexandra also shares some advice for entrepreneurs who are seeking funding.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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