Alexandria Procter is the founder and CEO of DigsConnect.com, South Africa's largest student accommodation marketplace. Alex started DigsConnect in 2018 while she was a student at the University of Cape Town. Today, DigsConnect has connected over 65 000 landlords and tenants, generating tens of millions of rands in lease value and ensuring that students in South Africa can find a home. Alex also sits on the board of the Cape Innovation and Technology Initiative, and has recently published a short fiction novel called “Homecoming.”
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Inspired You To Start DigsConnect?
2 - What Problem Is DigsConnect Aiming To Solve?
3 - How Did You Build the DigsConnect Platform?
4 - How Do You Balance A Brand For Both Students And Landlords?
5 - What Do Entrepreneurs Need To Know About Marketing To The Youth?
6 - What Is Your Funniest Memory Of Marketing To Students?
7 - What Was Your Craziest Marketing Idea To Attract Attention For DigsConnect?
8 - What Advice Do You Have For Entrepreneurs Who Want To Build A Youth Brand?
9 - What Channels Have Been Most Effective In Communicating To A Youth Audience?
10 - What Does The Future Look Like For DigsConnect?
About This Recipe
The best hack for building a successful business is to solve a problem in such a way that it causes a positive shift in the environment around you. DigsConnect founder Alexandria Proctor recognised that the students in her university were in dire need of a reliable, safe housing solution. A natural problem solver and out-of-the-box thinker, she built a platform to link students with landlords offering such places. In 10 hearty bites, she unpacks how she successfully built and marketed her business with young people in mind.
What You'll Learn
In this recipe, you will learn about how Alexandria used her experience as a student to build DigsConnect to help the youth of today to be able to find student housing.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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