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Alexandria Procter

Serving Youth Audiences

Alexandria Procter shares her recipe on how she successfully built and marketed her business with young people in mind.

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Alexandria Procter is the founder and CEO of, South Africa's largest student accommodation marketplace. Alex started DigsConnect in 2018 while she was a student at the University of Cape Town. Today, DigsConnect has connected over 65 000 landlords and tenants, generating tens of millions of rands in lease value and ensuring that students in South Africa can find a home. Alex also sits on the board of the Cape Innovation and Technology Initiative, and has recently published a short fiction novel called “Homecoming.”


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


The best hack for building a successful business is to solve a problem in such a way that it causes a positive shift in the environment around you. DigsConnect founder Alexandria Proctor recognised that the students in her university were in dire need of a reliable, safe housing solution. A natural problem solver and out-of-the-box thinker, she built a platform to link students with landlords offering such places. In 10 hearty bites, she unpacks how she successfully built and marketed her business with young people in mind.

What You'll Learn


In this recipe, you will learn about how Alexandria used her experience as a student to build DigsConnect to help the youth of today to be able to find student housing.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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