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Andre De Wet

André de Wet has scaled business both from the inside, as a founder-entrepreneur, and from the outside, as a consultant and advisor. In this recipe he shares his insights on blitzscaling.

André de Wet looks at the world of business from different sides of the table, including being both a senior C-level exec and a seasoned entrepreneur, and someone who gives and receives entrepreneurial support.

His latest venture is Flood, an e-commerce solution that turns any large database into a marketplace, but earlier career highlights include heading up iflix Africa, part of iflix International Pty Ltd (the world’s leading sVOD service for emerging markets). Before iflix, André had built the PriceCheck website and mobile app, which became the 5th most visited e-commerce site in Africa and was bought by Naspers.

He has a passion for everything digital and its impact on our personal and professional lives. No surprise then that he helps companies grow and launch products in the mobile, digital and e-commerce fields.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Building a global business empire starts with making sure that the basics are in place and solid: understand your product, your distribution network and your revenue model. Research the geographies you have in mind (hint: Africa is not one country) and make sure your team is as crazily committed as you are.

Then get a little scared, add a little drama, and go and do it. But remember that you don’t have to scale alone. Copy what other people have done and link into support networks where you can learn from others and get support.

This is just a taste of what André de Wet shares in his recipe about blitzscaling.

What You'll Learn


The big lesson is that blitzscaling is not a unicorn hunt. It has been done before in many different industries and there is, literally, a playbook to follow.

In this recipe you’ll learn what blitzscaling is, the preconditions a business has to meet before considering it, and the biggest stumbling blocks on the road to success. You will get a sense of the fun and frantic activity involved in a blitzscaling endeavour, along with insights into the value of partnerships and the reason why you might have to behave like a cult leader at times.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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