Andrea is a highly creative Digital, Marketing and PR Specialist with 17 years of international and local brand experience. She has experience working on lifestyle and consumer brands such as The Radisson Group, Distell, Old Mutual, Diageo, Prof Tim Noakes, Toyota and Gordon Ramsay. Andrea has received various accolades for her skill, including being part of Destiny Magazine Awards' South Africa's Top 40 Achievers under 40, a Unique Business Plan award from Entrepreneur Magazine and the PR Consultant of the year award from PR Week Awards in London.
Not a Heavy Chef member yet?
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Is Public Relations?
2 - What Attracted You To The PR Industry?
3 - How Do You Believe The Media Landscape Has Evolved In A Digital Era?
4 - How Can Small Businesses Initiate A Relationship With The Media?
5 - What Are Some Essential Things Entrepreneurs Need To Understand About The Media?
6 - What Makes A Good PR Campaign?
7 - Why Should Entrepreneurs Prepare A Boilerplate?
8 - How Can An Entrepreneur Become Newsworthy?
9 - What Is A Good Process For Crisis Communication?
10 - Can You Share A Few Tips For Entrepreneurs Who Want To Write A Great Press Release?
About This Recipe
Image is everything when it comes to being a brand in the 21st century. How the public perceives your business can be the difference between whether it survives or not, and yet it's to the benefit of your business to seek publicity. Public relations aficionado Andrea Desfarges unpacks the makings of a great PR strategy and how you can create mutually beneficial relationships with the media.
What You'll Learn
In this recipe, you will learn how Andrea started at Cape Tech, and went on to win multiple awards for her adept understanding of the media market. Andrea explains how to thrive in a world of news and clicks, and how to survive any crisis scenario. Having a public image can be scary, but with the right preparation it's something anyone can accomplish. This recipe is for entrepreneurs who want to be prepared.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.