Anita Erasmus
E-Commerce Logistics
As the head of business at Bob Group, Anita Erasmus knows that the balance between logistics costs and service is the key to success for any e-commerce business.
Tuck InAnita Erasmus is the head of business at Bob Group, an e-commerce ecosystem aimed at making e-commerce reliable, simple and trustworthy. Previously known as uAfrica, the company had developed a custom-build shipping solution for South African e-commerce businesses.
Anita has an honours degree in financial management from the University of Stellenbosch and completed her MBA in 2016 at Stellenbosch Business School. Before immersing herself in the world of
e-commerce logistics, Anita worked as an operations assistant and business consultant.
As head of business at Bob Group, her focus is the business and day-to-day operations of the shipping service
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Can Entrepreneurs Effectively Manage The Logistics Of Their E-Commerce Operations?
2 - What Are the Steps For Entrepreneurs To Consider When Shipping Their Products?
3 - How Can Entrepreneurs Decide Which Type Of Warehousing Or Storage Solution Is Best For Their Products And Business Needs?
4 - What Perspective Do You Have On Selling Goods Online?
5 - How Can E-Commerce Entrepreneurs Improve Customer Satisfaction And Loyalty Through A Better Customer Experience?
6 - How Should E-Commerce Entrepreneurs Cost Their Shipping?
7 - What Are The Key Elements To A Great E-Commerce Business?
8 - How Should E-Commerce Entrepreneurs Handle Returns?
9 - How Do You Integrate Returns Into Your E-Commerce Platform?
10 - What Is Out Of Home Delivery?
About This Recipe
E-commerce entrepreneurs’ focus on what they want to sell often overshadows the how - to the detriment of the business. The success of online shopping hinges largely on the logistics that get the product into the customer’s hands at a price that serves the bottom line and service levels that support the brand.
For this reason, Anita Erasmus, head of business at Bob Group, urges entrepreneurs to think through and research the logistics of their
e-commerce business at least as diligently as they fine tune their products. The same care should also go into selecting an integration partner, crafting a returns policy and process, and streamlining the website and order process.
Anita furthermore discusses developments in out-of-home delivery solutions and highlights the fact that the e-commerce business is always responsible for customer service and support.
What You'll Learn
In this recipe you will learn:
- Why logistics can make or break an e-commerce business.
- The importance of working with an integrator from the outset.
- Why packaging can never be an afterthought.
- The factors to consider when deciding on a warehousing solution.
- The importance of building a brand around the product/s you sell online.
- How to think about a returns policy and the process to support it.
- What out-of-home delivery is.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
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