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Arvy Shongwe

Fundamentals of Business Operations

Arvy Shongwe shares operational fundamentals covering system design and content creation to help small businesses run smoothly, grow and express their brand identity.

About This Recipe

This recipe focuses on the foundational elements of running a purpose-led startup—from internal systems to the external storytelling that reflects them. Arvy explains how to set up practical, efficient processes while also showcasing your values through behind-the-scenes content. Learn what to share, what to protect, and how to stay true to your mission as you scale.

Cover These 10 Perspectives

Defining Operations.
Setting Up Core Systems.
Linking Values to Processes.
Sharing Behind-the-Scenes Content.
Staying On Brand and Authentic.
Knowing What Not to Share.
Building Team Buy-In.
Operational Storytelling for Customer Trust.
Navigating Internal Challenges.
Evolving Systems as You Scale.

Who Is Our Heavy Chef?

Arvy Shongwe is the Founder and CEO of ProItUp Technologies, a South African company pioneering high-performance sporting optics and conservation innovation. With most optics made abroad, Arvy is driving local innovation in a fast-growing market. He holds a BSc in Business Management and Finance from Wilmington University and is an expert in financial strategy, operational leadership, and product development. As a committed conservationist, Arvy embeds sustainability into every project through partnerships with SANCCOB, WWF South Africa and WildEarth.

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