Sign Up

Bradley Elliot
Rapid Experimentation

The serial entrepreneur and founder of Platinum Seed explains why you should test out your idea before going to market and how you can rapidly experiment.

Tuck In

Bradley Elliot is the founder of digital growth agency and digital partner to some of the most recognised regional and global brands operating within Africa, Platinum Seed. Platinum Seed has also been an incubator for Bradley's other businesses: CheqOut, one of South Africa’s first mobile payment solutions and Continuon, an Intelligent Social Marketing Analytics platform that helps brands understand their social media communities. He also co-founded TOD (acquired by Santam), an on-demand app that allows users to connect with tradesmen in real-time.


Not a Heavy Chef member yet? 

To access all recipes, sign up here.

10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

Tuck In

Not yet a member? Sign up to Heavy Chef here.

About This Recipe


Any honest entrepreneur will tell you that starting a business is risky business. There is no guarantee that your business will succeed, or even lift off, but there are a few things you can do to mitigate the risk. Rapid experimentation is an approach to product development that allows you to test your idea - affordably and fast - before going to market. Serial marketing and tech entrepreneur Bradley Elliot shares 10 insightful bites on how to implement rapid experimentation effectively.

What You'll Learn


In this recipe, you will learn about the value of product-market fit, and how you can go about ensuring that you slot into your target market effectively and with ease.  Bradley defines 'rapid experimentation', explaining how it helps with a more seamless product-market fit by allowing entrepreneurs to test ideas before they go to market. This recipe is for entrepreneurs who want to mitigate risk and who, as Bradley puts it, "don't want to bet the house and lose everything."


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

Tuck In

Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


Got A Minute (Or Two)?


Why Are Heavy Chef Recipes So Highly Regarded? 

One Tasty Recipe.
Ten Tiny Bites. 

Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less. 

For Entrepreneurs.
By Entrepreneurs. 

Continually focusing on the needs of our ever-growing community of entrepreneurs. 

Access Anytime. Anywhere. Anyhow. 

As long as you have an internet-enabled device, you can digest a tasty learning bite. 

Not yet a member? Sign up here.

Want Even More?

Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world. 

Search Recipes