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Bruce Whitfield
Think Globally

In this recipe Bruce shares powerful examples of local geniuses who have conquered international markets. 

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Having fallen under the spell of radio journalism at the tender age of six, Bruce Whitfield left the Free State farm where he was born and raised to study the art and science of reporting at Rhodes University.

He has become one of South Africa’s most successful radio, TV and print financial journalists with accolades that include being named ‘Financial Journalist of the Year’ three times in the past decade in the annual Sanlam Awards. He is also a business speaker and the author of two books, The Upside of Down and Genius.

Bruce presents The Money Show on 702 and CapeTalk, hosts Taking Stock, a weekly TV show on eNCA, and is a columnist and writer for Business Insider South Africa.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


South Africans are easily seduced into believing that genius does not reside on these shores, that for something to be excellent it has to come from overseas. Rubbish, says Bruce Whitfield.

Drawing on more than 25 years of interviewing and interacting with South African entrepreneurs and business leaders, in this recipe he shares his thoughts on what constitutes genius, along with powerful examples of local geniuses who have conquered international markets.

Bruce also talks about the fact that nobody is great on their own, and that successful businesses are all value-based organisations.

What You'll Learn


In this recipe, you will learn about at least two South African businesses that are global success stories in markets as varied as footwear and alcoholic beverages, and some of the thinking that got them there.

You will also learn that you cannot create from a negative mindset, that successful scaling depends on your ability to set aside your own ego, and why it is so important that South Africans should learn to celebrate each other’s successes, instead of poking holes in it.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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