Cameron Naidoo
Guerilla Marketing
Cameron shares his recipe on how to build an unconventional, memorable brand.
Cameron Naidoo is the founder and creative partner of the anti-traditional creative agency Guerilla. Over the last decade, he's spent his time curating, creating, and crafting award-winning solutions for some of the world’s biggest brands including WarnerMedia, DStv, Toyota Africa and British American Tobacco. Passionate about tech, Cameron is also the co-founder of AR tech solution Foxtrot, as well as an African short stories app called BookBeak.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Led You To Becoming A Creative Entrepreneur?
2 - Were There Specific People In Your Formative Experience That Inspired You To Become A Creative Professional?
3 - Can You Share The Remarkable Origin Story Of Your Entrepreneurial Journey?
4 - What Is Guerrilla Marketing?
5 - How Important Is Breaking Rules To Your Success In Guerrilla Marketing?
6 - What Are Strategic Insights And How Do They Play A Role In Creating Effective Guerrilla Marketing?
7 - What Role Does Risk Play In Guerrilla Marketing Success?
8 - How Important Is Storytelling To Guerrilla Marketing?
9 - How Important Is Technology To Running A Guerrilla Marketing Team?
10 - What Advice Do You Have For Entrepreneurs Wanting To Use Guerrilla Marketing For Their Own Businesses?
About This Recipe
In a noisy and heavily saturated market, standing out from the crowd is especially difficult for a business to do. One way to be seen is to build an unconventional brand through the way you market your business. In 10 exciting bites, anti-traditional creative agency Guerilla's founder Cameron Naidoo reveals how you can go about doing just that.
What You'll Learn
In this recipe, you will learn how Cameron built an unconventional brand through the way he marketed his business. Cameron reveals how you can go about doing just that.

Learn
Learn from someone who speaks from a position of real authority, perspective and experience.

Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes