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Caterina Van Der Kallen

Products With Impact 

Caterina Van Der Kallen, founder of Triple Orange, shares a few secrets about achieving success with environmentally responsible products.

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Caterina Van Der Kallen’s family has been in the health and nutrition industry for more than 30 years, but it was the need to make the world a safer place for their son with special needs and a compromised immune system, that led her to found Triple Orange.

The company’s vision is to create a more natural and less toxic home and office environment through cleaning products inspired by nature.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Is the customer always right? In her answer, the founder of Triple Orange, Caterina Van Der Kallen doesn’t say; instead she reveals an unshakeable belief in giving the customer the benefit of the doubt and inviting him or her to become your partner in success.

She shares an equally strong belief in the ability of entrepreneurs to solve problems, and the ability of women entrepreneurs to find answers by regarding issues and people from a uniquely feminine perspective.

Caterina elaborates on her conviction that creative thinking depends on allowing people the space to think differently, and not shutting down options with simple “yes” or “no” answers. She also challenges young entrepreneurs to apply their skills to adding value to existing enterprises, instead of thinking they have to solve a new problem.

What You'll Learn


This recipe will open your mind to a different approach to problem solving, and allow you a peek into the thought process that led to Triple Orange’s attention-grabbing name.

You will learn why engagement is at the heart of the Triple Orange brand, and how it plays out in the company’s approach to dealing with customer complaints and with building a culture that does not rely on management personalities.

Last but not least, you will get to share in the wisdom imparted by a grade-five teacher that holds true decades later, and learn why the tool you use to get to an answer can be more important than the answer as such.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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