Cathy Duff,
Corporate Social Investment
Cathy Duff, director at Trialogue, reveals the clear thinking that underpins effective social impact strategies.
Tuck InCathy Duff is a director at Trialogue, one of the few consultancies in South Africa that focuses exclusively on corporate responsibility issues. She joined Trialogue in 2008 and has subsequently worked with many large corporates on their sustainability and CSI strategies, implementation, reporting and project reviews.
Prior to Trialogue, Cathy worked as research and development manager for Tshikululu Social Investments and before that she managed a team of research analysts at New Philanthropy Capital in the UK.
Cathy has a BSc from UCT, an M.Phil in Management from Cambridge University and an MBA from INSEAD.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Is Corporate Social Investments?
2 - What Does The Model Corporate Citizen Look Like?
3 - How Can Partnerships Between Entrepreneurs And Corporates Improve?
4 - What Perspective Do You Have For Entrepreneurs Approaching Corporates?
5 - How Can A Company Enterprise Development Fund Assist Entrepreneurs?
6 - How Do Small Businesses Stand Out In The CSI Environment?
7 - How Can Businesses Have A Positive Social Impact?
8 - How Can Businesses Build Good Environmental And Social Impact Into Their Businesses?
9 - What Are Trialogue’s Integrated Thinking Principals?
10 - What Are The Opportunities For Entrepreneurs In South Africa?
About This Recipe
Corporate social investment (CSI) can easily be regarded as the preserve of the big and resource-rich corporate world. Cathy Duff, director at Trialogue, holds a different view and in this recipe she shares her conviction that all businesses can create social impact. In fact, she says, small businesses often have social impact baked into their business models and ethos already.
In this recipe she discusses why shared value is the foundation for successful partnerships between large and small businesses, how to get your business-support proposal noticed, and just why ESG is something all entrepreneurs engage with.
Cathy also unpacks concepts such as shared value, CSI and integrated thinking, and clarifies what makes a good corporate citizen.
What You'll Learn
What is social impact? Can CSI be more than sponsorships and donations? How is ESG relevant to startups? So many questions but fortunately, in this recipe, also so many answers.
You will learn what CSI is and is not, and how your small business can be of service and value to a corporate company. You will also learn what support you can expect from a company’s enterprise development (ED) fund, and what homework is necessary before you approach a big company.
The recipe furthermore provides insights about the link between purpose and social impact, unpacks what ESG means for entrepreneurs and identifies the economic sectors that offer opportunities for startups.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
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