Sign Up

Christine Meintjes
Content Creation

Founder of The Local Edit and The Pretty Blog, Christine Meintjes reveals how entrepreneurs can create content that earns credibility.

Tuck In

Christine Meintjes is a world-renowned photographer and the first woman appointed as a Nikon Premium Ambassador for Southern Africa. She is also the creator of a lifestyle blog deemed on par with Gwyneth Paltrow’s, and the co-founder and CEO of a group of creative companies that takes creativity seriously. There’s also the e-commerce app she created to put South African designer products at consumers’ fingertips, the podcast she hosts, the companies and organisations she mentors, and, last but not least, her devotion to her husband and family.

The fruits of Christine’s creative and entrepreneurial labours can be savoured at, which has more than 650 000 visitors per month, and by shopping The Local Edit is available for download from Apple, Google, and App Gallery or at online. You can also tune into the Behind The Edit podcast, check out The Apiary Group and browse through a gallery of wedding and lifestyle photographs on Christine's website.


Not a Heavy Chef member yet? 

To access all recipes, sign up here.

10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

Tuck In

Not yet a member? Sign up to Heavy Chef here.

About This Recipe


Building a business based on creative pursuits is a special kind of challenge, as Christine Meintjes has learned. As a successful photographer, blogger, ecommerce app developer and CEO of a group of creative companies, she knows the challenges of striking a balance between staying true to yourself and achieving commercial success.

In this recipe she shares the importance of investing in content that is true to who and what your business is, and why it is as important to know what you love than what you don't love. Staying true to what brings you as a creator joy, should be the guiding principle when building a creative enterprise.

And if you’ve ever wondered about the link between stock libraries, water coolers and shredders, this recipe is not to be missed.

What You'll Learn


Creative businesses are not built on creativity and talent alone. Without discipline and the dedication to truly develop and hone your craft, commercial viability is not possible. Sometimes, Christine says, even creatives have to do the same thing over and over.

Creative businesses should also not be built in isolation. Christine values the support of a community and urges creative entrepreneurs to ditch the belief that they have to do everything themselves. Outsourcing empowers other experts, while giving you the opportunity to test different approaches and skill sets.

Creativity doesn’t sell itself, which is why creative entrepreneurs have to invest in content and images that truly reflect the essence of their craft. That’s how you stand out from the crowd and get the market to take you seriously.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

Tuck In

Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


Got A Minute (Or Two)?


Why Are Heavy Chef Recipes So Highly Regarded? 

One Tasty Recipe.
Ten Tiny Bites. 

Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less. 

For Entrepreneurs.
By Entrepreneurs. 

Continually focusing on the needs of our ever-growing community of entrepreneurs. 

Access Anytime. Anywhere. Anyhow. 

As long as you have an internet-enabled device, you can digest a tasty learning bite. 

Not yet a member? Sign up here.

Want Even More?

Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world. 

Search Recipes