Christine Meintjes
Content Creation
Founder of The Local Edit and The Pretty Blog, Christine Meintjes reveals how entrepreneurs can create content that earns credibility.
Tuck InChristine Meintjes is a world-renowned photographer and the first woman appointed as a Nikon Premium Ambassador for Southern Africa. She is also the creator of a lifestyle blog deemed on par with Gwyneth Paltrow’s, and the co-founder and CEO of a group of creative companies that takes creativity seriously. There’s also the e-commerce app she created to put South African designer products at consumers’ fingertips, the podcast she hosts, the companies and organisations she mentors, and, last but not least, her devotion to her husband and family.
The fruits of Christine’s creative and entrepreneurial labours can be savoured at theprettyblog.com, which has more than 650 000 visitors per month, and by shopping The Local Edit is available for download from Apple, Google, and App Gallery or at shop.thelocaledit.com online. You can also tune into the Behind The Edit podcast, check out The Apiary Group and browse through a gallery of wedding and lifestyle photographs on Christine's website.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - When Did You First Start Obsessing With Aesthetics?
2 - What Is The Challenge Of Staying True To Yourself And Finding Your Niche?
3 - How Do You Balance Creativity and Discipline?
4 - How Important Is It To Be Disciplined When You Want To Commercialize Your Creativity?
5 - Why Is It Important For Entrepreneurs To Invest In Great Product Images?
6 - Is There A Role For Blogging In Business Today?
7 - Do Entrepreneurs Need To Do Everything Themselves?
8 - What Are The Benefits To Outsourcing Work?
9 - What Are Your Views On Stock Images?
10 - What Problem Does The Local Edit Aim To Solve?
About This Recipe
Building a business based on creative pursuits is a special kind of challenge, as Christine Meintjes has learned. As a successful photographer, blogger, ecommerce app developer and CEO of a group of creative companies, she knows the challenges of striking a balance between staying true to yourself and achieving commercial success.
In this recipe she shares the importance of investing in content that is true to who and what your business is, and why it is as important to know what you love than what you don't love. Staying true to what brings you as a creator joy, should be the guiding principle when building a creative enterprise.
And if you’ve ever wondered about the link between stock libraries, water coolers and shredders, this recipe is not to be missed.
What You'll Learn
Creative businesses are not built on creativity and talent alone. Without discipline and the dedication to truly develop and hone your craft, commercial viability is not possible. Sometimes, Christine says, even creatives have to do the same thing over and over.
Creative businesses should also not be built in isolation. Christine values the support of a community and urges creative entrepreneurs to ditch the belief that they have to do everything themselves. Outsourcing empowers other experts, while giving you the opportunity to test different approaches and skill sets.
Creativity doesn’t sell itself, which is why creative entrepreneurs have to invest in content and images that truly reflect the essence of their craft. That’s how you stand out from the crowd and get the market to take you seriously.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
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