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How To

Refine Business Ideas

Clive Thinane talks through his process of taking a business idea and making it a viable venture that is worth investing in. He covers everything from identifying your passion, aligning it with market needs, to crafting realistic financial projections and capturing it in a concise executive summary.

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About This Recipe


Clive Thinane covers the process he follows to turn business ideas into successful ventures. Learn to define your audience, create value, market effectively online, use social media, craft engaging content, master email marketing, network, and build communities. Discover how market research, business planning, financial projections, and funding strategies can make your business a venture worth investing in. 

Cover These 10 Steps


  • Step 1: Define The Problem Your Product Will Be Solving

  • Step 2: Collect Data To Support Your Idea

  • Step 3: Define Your Product In An Understandable Way

  • Step 4: Identify Resources For Investment Readiness

  • Step 5: Ensure Accreditation And Compliance

  • Step 6: Highlight Potential Contributions and Investor Benefits

  • Step 7: Get Operational Processes In Place

  • Step 8: Identify Financial Requirements

  • Step 9: Assess Your Business' Financial Viability

  • Step 10: Capture Your Core Business In An Executive Summary

Is This The Recipe For You?

Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.


Who Is Our Heavy Chef?

Clive, a seasoned business leader with 21 years of experience, excels in diverse sectors including Financial Services, IT, Telecom, and more. His achievements include establishing business units, leading group operations, and executing large-scale programs. As Founder of a Strategy Enablement company, Clive has coached over 50 founders and provided strategic advisory globally. He holds a Master's degree in International Business and is pursuing a PhD. His expertise range from strategic growth, governance, risk management, to business consulting.


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