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Cora Fernandez
Becoming Investable

Cora Fernandez shares her recipe on how to make your business attract investors.

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One of few women power-players in investment, Cora Fernandez has been breaking barriers in her sector for over two decades. A private equity professional, she joined Sanlam in 2006 and working her way up to Chief Executive of Sanlam Investments Institutional Business, managing Sanlam’s institutional clients. During her tenure in private equity, she's also served on numerous boards, board subcommittees, advisory boards and investment committees. She currently sits on the boards of numerous companies, including Sphere Holdings and Tiger Brands.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Thanks to the pandemic, a lot of entrepreneurs have had to put our thinking caps on and many of us have been rewarded with some pretty innovative new businesses for it. However, rather than just being able to solve a problem, a business also requires capital to grow and become sustainable. So how do you make your company attractive to investors? Investment strategist Cora Fernandez reveals what it takes to woo investors into spending money on your business.

What You'll Learn


In this recipe, Cora Fernandez elaborate on how to make a business investable to the person who is going to write out the cheque. She also touches on why entrepreneurs seeking investors need to focus on cash flow rather than profit when pitching to investors, and the most effective way of getting your business funded.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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