One of few women power-players in investment, Cora Fernandez has been breaking barriers in her sector for over two decades. A private equity professional, she joined Sanlam in 2006 and working her way up to Chief Executive of Sanlam Investments Institutional Business, managing Sanlam’s institutional clients. During her tenure in private equity, she's also served on numerous boards, board subcommittees, advisory boards and investment committees. She currently sits on the boards of numerous companies, including Sphere Holdings and Tiger Brands.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Did Your Background Lead You To Become Such A Highly-Regarded Investor?
2 - What Should An Entrepreneur Be Focusing On When Considering Investment?
3 - What Is The Absolute Least That An Entrepreneur Needs To Understand In Terms Of Financial Terminology?
4 - What Does A Promising Business Look Like?
5 - What Are The Fundamentals Of Scale?
6 - What Are Some Common Mistakes That Investors Make When Investing In Businesses?
7 - What Are Some Common Mistakes That Entrepreneurs Make When Taking Investment?
8 - What Are Some Telltale Signs That An Entrepreneur's Pitch Is Not Working?
9 - What Advice Can You Share With An Entrepreneur To Get A Business To Investment Stage?
10 - When Should An Entrepreneur Say No To Investment?
About This Recipe
Thanks to the pandemic, a lot of entrepreneurs have had to put our thinking caps on and many of us have been rewarded with some pretty innovative new businesses for it. However, rather than just being able to solve a problem, a business also requires capital to grow and become sustainable. So how do you make your company attractive to investors? Investment strategist Cora Fernandez reveals what it takes to woo investors into spending money on your business.
What You'll Learn
In this recipe, Cora Fernandez elaborate on how to make a business investable to the person who is going to write out the cheque. She also touches on why entrepreneurs seeking investors need to focus on cash flow rather than profit when pitching to investors, and the most effective way of getting your business funded.
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