Craig started his first business, a technology-focused communication agency, in 2002. During the first five years, Craig landed a range of leading clients, including Oracle, Symantec, Google, and the Shuttleworth Foundation. In 2010-2011, Craig merged his business with Cerebra and began delivering integrated social media services for the likes of Vodacom, Absa and Coca-Cola. After building Cerebra for six years, Craig decided to become a full-time dad and part-time business coach. Craig’s passion is storytelling, and his favourite personal project is running the @southafrica Instagram account which he has been doing for the last five years.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Did Your Own Obsession With Instagram Evolve?
2 - What Is It About Instagram That Makes It So Engaging?
3 - Why Should Business Owners Care About Instagram?
4 - What Is Your Favourite Case Study On Instagram?
5 - Which Brands Are Using Instagram Well (And Who Is Doing It Wrong)?
6 - What Are The Specific Tools That Instagram Offers Businesses?
7 - What's The Best Way For A Business To Get Started On Instagram?
8 - What Is Your Single Best Piece Of Advice For A Business Using Instagram?
9 - Who Should Not Use Instagram?
10 - What Are The Absolute No-No's For Businesses Using Instagram?
About This Recipe
Instagram is the leader in engagement across all social media platforms. It is the jewel in Facebook's crown, and provides brands, businesses and individuals with a cost-effective and powerful channel to market. Craig shares his secrets after a decade of obsessing over Instagram's features. He should know, working with some of the biggest brands on social media in the world - and having grown @southafrica from a standing start to 350,000+ followers.
What You'll Learn
In this recipe, you will learn and understand the behaviours and structures on how to make Instagram marketing a success for your business.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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