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Craig Rodney

Instagram Marketing

Craig Rodney shares the ingredients to Insta success.

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Craig started his first business, a technology-focused communication agency, in 2002. During the first five years, Craig landed a range of leading clients, including Oracle, Symantec, Google, and the Shuttleworth Foundation. In 2010-2011, Craig merged his business with Cerebra and began delivering integrated social media services for the likes of Vodacom, Absa and Coca-Cola. After building Cerebra for six years, Craig decided to become a full-time dad and part-time business coach. Craig’s passion is storytelling, and his favourite personal project is running the @southafrica Instagram account which he has been doing for the last five years.


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10 Tasty Bites 

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About This Recipe


Instagram is the leader in engagement across all social media platforms. It is the jewel in Facebook's crown, and provides brands, businesses and individuals with a cost-effective and powerful channel to market. Craig shares his secrets after a decade of obsessing over Instagram's features. He should know, working with some of the biggest brands on social media in the world - and having grown @southafrica from a standing start to 350,000+ followers. 

What You'll Learn


In this recipe, you will learn and understand the behaviours and structures on how to make Instagram marketing a success for your business.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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