Dan Mace is a young creative and visionary Film Director, Youtuber, and the founder of JOE Films. Over his 10-year career behind the camera, he has directed more than, he's directed more than 100 commercials, music videos, documentaries and short films s across four continents. As a YouTuber, he's grown an audience of over 780,000 subscribers, with nearly 40 million combined views on his videos. Dan's been recognised for his work with multiple accolades including Young Director Awards at Cannes Lions, an African Cristal Film Grand Prix, Bronze Loerie Awards and more. He currently has a TV series with Warner Brother’s Discovery called The BRU Show.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Does The Daily Life Of A YouTuber Look Like?
2 - How Did The Opportunity Come About To Create 'The BRU Show'?
3 - What Does 'The BRU Show' Team Look Like?
4 - Where Are Brands Missing The Mark With Their Online Advertising?
5 - Can You Give Some Examples Of Advertisements That Tell Amazing Stories?
6 - How Do You Incorporate Branded Content On YouTube In An Authentic Way?
7 - How Can Brands Create Their Own Innovative Content?
8 - Can You Give A Practical Example Of How Brands Can Work With Content Creators?
9 - What Metrics Should Brands Use To Track Whether Their Content Is Compelling?
10 - How Would You Describe Your Experience Working On 'The BRU Show' So Far?
About This Recipe
Contrary to popular belief, not everyone is a content creator - that's just something apps tell us to get us to use them more. In reality, it takes a certain level of skill and creativity to tell enthralling stories through video and film. It's to your benefit as an entrepreneur to be able to identify such talent, whether in-house or external, and provide them with the support they need to make a compelling story of your brand. In 10 exciting bites, content king Dan Mace shares his top tips for conceptualising and managing content.
What You'll Learn
In this recipe, you will learn about how Dan went about conceptualising and creating The BRU Show, his highly acclaimed series on Warner Brothers Discovery. He reveals the makings of a great video content strategy, using examples from his own experience as a filmmaker and successful YouTuber. He unpacks the metrics you should be looking at to judge the success of your content, sharing his tips for creating authentic engaging content. Essential viewing for anyone who wants to know how the behind-the-scenes of a successful TV show operates.
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