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Dan Mace
Creating A Show

The film director, YouTuber and owner of Joe Films outlines what it takes to build a production house that comes up with ageless, insanely creative content strategies.

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Dan Mace is a young creative and visionary Film Director, Youtuber, and the founder of JOE Films. Over his 10-year career behind the camera, he has directed more than, he's directed more than 100 commercials, music videos, documentaries and short films s across four continents. As a YouTuber, he's grown an audience of over 780,000 subscribers, with nearly 40 million combined views on his videos. Dan's been recognised for his work with multiple accolades including Young Director Awards at Cannes Lions, an African Cristal Film Grand Prix, Bronze Loerie Awards and more. He currently has a TV series with Warner Brother’s Discovery called The BRU Show. 


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Contrary to popular belief, not everyone is a content creator - that's just something apps tell us to get us to use them more. In reality, it takes a certain level of skill and creativity to tell enthralling stories through video and film. It's to your benefit as an entrepreneur to be able to identify such talent, whether in-house or external, and provide them with the support they need to make a compelling story of your brand. In 10 exciting bites, content king Dan Mace shares his top tips for conceptualising and managing content.

What You'll Learn


In this recipe, you will learn about how Dan went about conceptualising and creating The BRU Show, his highly acclaimed series on Warner Brothers Discovery. He reveals the makings of a great video content strategy, using examples from his own experience as a filmmaker and successful YouTuber. He unpacks the metrics you should be looking at to judge the success of your content, sharing his tips for creating authentic engaging content. Essential viewing for anyone who wants to know how the behind-the-scenes of a successful TV show operates.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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