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Dan Mace
Creating For YouTube

Dan Mace shares his recipe on creating content for YouTube.

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Dan Mace is a visionary filmmaker and YouTuber. In his 10-year career behind the camera, Dan has directed over 100 commercials, music videos, documentaries and short films spanning across four continents. He joined YouTube in 2011 and has since grown an audience of over 778,000 subscribers with more than 36 million views on his content. Dan has received numerous accolades for his work, including Cannes Lions Young Director Awards, an African Cristal Film Grand Prix and multiple Loeries, to mention a few.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Content creation should form a big chunk of your digital marketing strategy. With over 2 billion users worldwide, YouTube is the biggest video platform on the planet and home to content from people, brands and media houses around the globe - making it an essential part of your content strategy. We've asked one of the biggest YouTubers in South Africa, award-winning filmmaker Dan Mace, to unpack how you can create compelling content that will propel the growth of your business or personal brand.

What You'll Learn


Dan Mace is one of the fastest rising YouTube creators in the world and there are several key ingredients to his success.

In this recipe, you will learn how you can create exceptionally unique and creative content that will get and hold the attention of the clients and supporters you need.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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