Danie Bester
Photography And Business
In this recipe, Danie Bester - fine art photographer and founder of Digital Photography Courses (DPC) - unpacks photography for entrepreneurs.
A former Correctional Services officer, and with no photography qualifications, Danie Bester received the Admired in Africa Grand Master award in 2018, recognising his mastery of and contributions to photography in Africa.
At the age of 35, he sold the family’s second car to buy his first SLR camera and five years later traded his safe but colourless career for that of a photographer. He held his first solo exhibition in 2010, the same year that he started Digital Photography Courses (DPC), which has since become one of South Africa’s top photography schools.
Danie regards himself as a visual artist who uses the camera as a creative tool, and sells his work through art galleries and interior designers.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Are The Composition Tools Of Photography?
2 - What Are Ways Of Improving The Visual Composition Of Your Photos?
3 - What Are Some Techniques Of Improving The Storytelling of Photographs?
4 - What Are The Five Shots Of Storytelling?
5 - How Do You Apply The Five Shots Of Storytelling To Interior Design Photography?
6 - What Is The Importance Of Lighting?
7 - When Is The Best Time To Take Photographs?
8 - What Do Entrepreneurs Need To Consider When Taking Product Photos?
9 - How Can Clients Communicate Their Needs With A Photographer?
10 - What Separates A Bad Photo, A Good Photo And A Really Good Photo?
About This Recipe
Regardless of what your business is, you need good pictures to help sell your products. Can you just point and click with your phone, or do you need a professional who has all the gadgets and comes with an eye-watering price tag? The answer is neither, says Danie Bester, professional photographer and founder of Digital Photography Courses (DPC), one of South Africa’s top photography schools.
In this recipe Danie gives guidelines around the equipment you need to do proper product shots yourself, when you should call in a professional, and how to brief that person to get what you want.
He shares a bunch of useful tips, techniques and principles, unpacks the differences between good, bad and great photographs, and explains why impactful photography is more about what you leave out than what you put in.
What You'll Learn
In this recipe you’ll learn:
- The importance of lighting, background and composition.
- Why photography is more about what you leave out than what you put in.
- About the five shots of storytelling and how to apply them in your business.
- How to brief a photographer to get the results you want.
- The best time of day to take photos.
- What distinguishes a good photo from a bad one, and a good one from a great one.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
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