Xneelo is a web hosting business at its core, but it is a people-centric, customer-focused hosting business. We refer to customers as honoured guests, and everything we do is for the customer.

WordPress as a whole is an open framework. However, there is a barrier to entry because you need some technical knowledge to set up WordPress on your hosting package. Managed hosting for WordPress looks to remove this barrier by offering a more user-friendly and easy way to set up your WordPress site through a dashboard and an interface.

What we're trying to achieve is that seamless journey from setting up your website to actually having a layout and a template to work off. By using our starter sites, these are pre-set up and populated so that rather than trying to set these up yourself, you can look through and customise it, while also getting a better understanding of it.

The Athletic starter site that we developed helps to rapidly set up an e-commerce store for a customer. It will set up your basic pages, such as your categories and your product page, and we've populated these with demo content so that you can actually see what the pages will look like for your customer and it gives you a base to work off.

As a starting point, we encourage people to sign up for the trial. It's a no-obligation way of testing, building and finding out where the questions are. You can contact support when you have problems and require better understanding. 

The beauty of this product is that it takes away those worries for our customers so they can focus on what's important to them and their business.

When running a WordPress site, updates are very important, not just for speed but even more importantly, for security. There're a lot of vulnerabilities that happen, especially with outdated code and plugins. It is important to keep both updated to close off security loopholes and to keep your site running fast and optimum.

Having backups and a staging environment takes away the worry of what happens when something goes wrong. With these tools, you have the power to help yourself right away. It removes the worry, but also promotes creativity and experimentation.

One of the big benefits of WordPress and WooCommerce is the freedom and the creativity that you have within your control versus some of the other platforms. You want to show your personal side to your customers. You don't want your website to look like you just took something out of a box and it’s more of the same.

The most exciting part of this product is that it removes the barriers of entry into the online space. For us, providing a better value service to get started and to provide a good service that offers a level playing field to customers, is really cool.