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Darren Kerr

Website Hosting

Darren Kerr is a Product Owner at xneelo, South Africa's leading hosting service provider. He is part of a like-minded team who share a vision of building a true value-for-money product to solve solutions for the entrepreneur on the move.

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A former website developer and business owner himself, Darren Kerr knows all too well the types of tools and support that South African entrepreneurs need. In his current role as product owner of Managed WordPress Hosting at xneelo, he puts that experience to good use in service of SMEs through the Managed WordPress Hosting product.

Having worked with WordPress for 17 years, he knows the platform inside out and uses that knowledge to help develop a true value-for-money product to satisfy the needs of the SME market.

Darren is also part of the team behind Athletic, xneelo’s e-commerce Managed WordPress Hosting Starter Site, powered by WordPress and WooCommerce.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe

It will be a mistake to think about your website as the thing you do once your business is up and running. In fact, says Darren Kerr, securing an online address for your brand, ie, a domain name, should be the first order of business.

Similarly, the Product Owner of Managed WordPress Hosting at xneelo urges entrepreneurs to start with the end in mind when they consider on which platform to build their website and which hosting service to use. You don’t want to build yourself into a wall, he says. 

Darren also shares why he believes own images are better than stock images to illustrate your product or service, why speed and stability matter, and highlights the many ways in which your website design can add to or detract from the trust consumers have in your brand.

What You'll Learn


In this recipe you will learn: 

  • What domain names and WordPress themes are, and how to use them to your advantage.
  • What to consider when you choose a web hosting provider and package.
  • Why it’s better to get started than waiting for perfection when building a website.
  • How website backups and staging environments work.
  • The pros and cons of using stock images on your website.
  • How website design can build customers’ confidence in your business.
  • Why website speed and stability are so important.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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