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Dimpho Lekgeu

Community Management

Dimpho Lekgeu, community manager at Youth Lab, generously shares what she has learned about building online communities and what it takes to keep them engaged.

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Dimpho Lekgeu believes in the power of conversations to bridge the divides between people and to galvanise them around a common cause. Her current roles as community manager at Youth Lab, a think tank that puts forward youth perspectives on pressing issues, combines her passion for media and youth. She oversees Youth Lab’s social media strategy and partnerships and plays a supporting role in implementing community programmes.

Dimpho is the 2020 winner of the World Bank's Blog4Dev competition, a One Young World Ambassador and a fellow of the British Council's Young Story Makers programme. With a penchant for transformative conversations, she facilitated global discussions on behalf of World Bank Africa, The African Centre for Economic Transformation and Youth Transforming Africa.


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10 Tasty Bites 

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About This Recipe


Employers, community managers and even parents have one question in common: how do we get young people to engage in life, work, society? For Dimpho Lekgeu, community manager at Youth Lab, the answer is simple (though not to be confused with easy to implement): listen, educate and meet them where they’re at.

In this recipe, Dimpho uses her Youth Lab experiences to shed light on what a community manager is and the special brand of creativity that should be part of such a person’s skill set. She talks us through the elements of a community strategy, shares the three tools she relies on to make her job easier and reveals a few secrets to the art of moderating a conversation.

Dimpho also discusses why qualitative feedback is at least as important as analytics numbers when it comes to measuring community success, and reminds us again and again that transformative conversations start with clarity about the outcome they are meant to achieve.

What You'll Learn


In this recipe you will learn:

  • What a community manager is and the skills you need to be one.
  • How to develop and implement a community strategy.
  • The importance of education in giving people the confidence to participate in conversations.
  • The many benefits your business can derive from an online community.
  • What transformative conversations are and how to have them.
  • Why knowing the outcome you want to achieve is the starting point of meaningful community engagements.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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