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Dion Chang
Analyzing Trends

Dion Chang shares his recipe on understanding and using trends for the benefit of your business.

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Undeniably one of the continent's best-known trend analysts, Dion Chang is the founder of Flux Trends, which takes the unique view of “trends as business strategy.” With over 20 active years in the media industry and three published books, Chang is an expert at providing insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


The last decade has seen the most disruptions globally than ever before. The pandemic has accelerated even those advancements we thought we wouldn't see for many years yet. Underlying all these changes, are trends that analysts and futurists can spot from years away. But what does it all mean for entrepreneurs and how can we recognise and interpret these trends to benefit our businesses? South Africa's foremost trend analyst Dion Chang unpacks in 10 tasty bites.

What You'll Learn


In this recipe, you will learn how to understand trends and incorporate it into your business and how you recognise and interpret these trends to benefit your businesses.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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