Creating A Brand

Insights

• Connect your brand to your business model and values.
• Choose a name and identity that reflect what you stand for.
• Use clear communication to build awareness and trust.

Learning bites

1. 1 How Did You Come Up With The Idea Of Naked Insurance?
2. 2 How Did Naked Insurance Build Such A Recognisable Brand So Quickly?
3. 3 Why Did You Decide To Name Your Insurance Company ‘Naked’?
4. 4 What Challenges Have You Faced In Building The Naked Brand?
5. 5 What Are The ‘Naked’ Brand Values?
6. 6 How Did You Launch The Naked Brand?
7. 7 What Role Did Advertising Play In Building Brand Awareness For Naked?
8. 8 What Are Some Of The Traps People Fall Into When Creating A Brand?
9. 9 Should Entrepreneurs Create Their Brand In-House Or Outsource It To A Specialist Agency?
10. 10 What Has Been The Key Ingredient To Naked’s Beautifully Crafted User Experience?