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Fred Roed
About Heavy Chef

Fred Roed shares his recipe on bite-sized learning.

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Fred is the CEO and co-founder of Heavy Chef Pty Limited. Passionate about impacting change through entrepreneurship, he launched Heavy Chef in response to a challenge to 'eat his own food' by a client back when he headed digital marketing agency World Wide Creatives. In his digital career, Fred has worked with brands like Ferrari, FNB, The Foschini Group and many more. He's a recognised public speaker and consultant.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Learning never stops, a fact that is truer for entrepreneurs than most. However, entrepreneurs also have the unique challenge of needing to learn but having very little time to spare to do so. This is where the Heavy Chef learning platform and its recipes of bite-size knowledge-bombs come in handy. Case in point - in 10 succinct bites, Heavy Chef CEO Fred Roed shares the story behind Heavy Chef and why we believe entrepreneurs can change the world.

What You'll Learn


In this recipe, you will learn how Fred started Heavy Chef and the story behind Heavy Chef and why we believe entrepreneurs can change the world.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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Why Are Heavy Chef Recipes So Highly Regarded? 

One Tasty Recipe.
Ten Tiny Bites. 

Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less. 

For Entrepreneurs.
By Entrepreneurs. 

Continually focusing on the needs of our ever-growing community of entrepreneurs. 

Access Anytime. Anywhere. Anyhow. 

As long as you have an internet-enabled device, you can digest a tasty learning bite. 

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Want Even More?

Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world. 

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