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Glenn Gillis

Gamifying Growth

Glenn Gillis’s Gamifying Growth Recipe shows how game mechanics and storytelling can drive real impact in learning, business, and behaviour change. Drawing on his experience at Sea Monster, Glenn explores how organisations can use gamification to engage people, build skills, and spark meaningful growth.

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Is This Recipe For You?

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About This Recipe

 

In this recipe by Glenn Gillis, you’ll learn how to use gamification and storytelling to create powerful learning and engagement experiences. Glenn explores how serious games can go beyond entertainment to drive measurable impact in business, education, and social change.
Drawing from his work at Sea Monster with global brands and public institutions, Glenn unpacks the elements that make gamified solutions successful—like clear learning goals, emotional storytelling, and motivational mechanics. Whether you’re training a team, engaging customers, or scaling a message, this recipe will show you how to combine strategy with creativity to gamify growth and drive real results.

Cover These 10 Perspectives

 

  • Play With Purpose

  • Designing for Impact

  • Fail Forward

  • Simple Tools, Big Shifts

  • Measuring Success

  • From Play to Progress

  • Level Up

  • Cultivating Connection

  • Game On

  • What’s Next

 

Live Recipe

Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.

 

Who Is Our Heavy Chef?

Glenn Gillis is the CEO of Sea Monster, one of Africa’s leading animation and gaming studios, known for its work in gamification, learning innovation, and behaviour change. With a background in business strategy and a deep belief in technology as a force for good, Glenn helps organisations use games and interactive content to solve real-world problems. From financial literacy to employee training and social impact, Glenn’s approach blends creativity with purpose to drive engagement, learning, and growth.

 

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