Glenn Gillis
Gamifying Growth
Seasoned entrepreneur Glenn Gillis shows you how to use gamification to strengthen your brand, improve customer engagement, and design action-led frameworks that turn challenges into opportunities.
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About This Recipe
Glenn Gillis teaches you how to use gamification to define your brand’s purpose, build a community, manage risk and create action-planning frameworks to solve complex problems. Gamification drives measurable impact in business and encourages positive behavioural changes. Glenn explores how serious games can go beyond entertainment. Drawing on real-world examples and his expertise working with global brands and public institutions, Glenn unpacks practical steps to design playful yet impactful experiences that can transform your business.
What You'll Learn
- Build your brand through gameplay.
- Design impactful gamification experiences.
- Use games to manage failure in your business.
- Understand gaming frameworks in business.
- Build frameworks to solve real-world problems.
- Learn from real-world examples.
- Use game design to keep customers coming back.
- Grow your community.
- Solve real-world problems.
- Discover emerging gamification trends.
Is This Recipe For You?
Watch these videos to get a basic overview of the topic, learn about our fabulous Chef and get a sense of whether these learnings are applicable to you and your business.
Live Recipe
Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.
Who Is Our Heavy Chef?
Glenn Gillis is the CEO of Sea Monster, one of Africa’s leading animation and gaming studios, known for its work in gamification, learning innovation, and behaviour change. With a background in business strategy and a deep belief in technology as a force for good, Glenn helps organisations use games and interactive content to solve real-world problems. From financial literacy to employee training and social impact, Glenn’s approach blends creativity with purpose to drive engagement, learning, and growth.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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