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Glenn Gillis

Gamifying Growth

Glenn Gillis’s Gamifying Growth Recipe shows how game mechanics and storytelling can drive real impact in learning, business, and behaviour change. Drawing on his experience at Sea Monster, Glenn explores how organisations can use gamification to engage people, build skills, and spark meaningful growth.

About This Recipe

 

In this recipe, Glenn breaks down the key elements that make gamification effective, from understanding motivation and designing for inclusion, to aligning learning objectives with business goals. He shares how organisations across sectors can use game mechanics to transform everything from employee training and customer engagement to social impact and public education campaigns.

Whether you are a business leader, educator, or digital creator, this recipe offers practical insights into using gamification as a strategic tool for growth, with real-world examples that prove games are not just for fun—they are for change.

 

 

Cover These 10 Perspectives

 

  • The power of play.

  • What makes gamification work.

  • Gamification in the workplace.

  • Turning serious topics into engaging content.

  • Purpose before entertainment.

  • Getting stakeholder buy-in.

  • Storytelling in game-based learning.

  • Measuring success in gamified projects.

  • Designing for inclusion and accessibility.

  • The future of gamification.

Who Is Our Heavy Chef?

Glenn Gillis is the CEO of Sea Monster, one of Africa’s leading animation and gaming studios, known for its work in gamification, learning innovation, and behaviour change. With a background in business strategy and a deep belief in technology as a force for good, Glenn helps organisations use games and interactive content to solve real-world problems. From financial literacy to employee training and social impact, Glenn’s approach blends creativity with purpose to drive engagement, learning, and growth.

 

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