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Greg Bertish


Greg Bertish, founder of The Little Optimist Trust, delves into the topic of optimism and how it relates to entrepreneurial success.

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From a child bullied into believing he would amount to nothing, to surviving a near-fatal battle with a rare tropical bacteria that attacked his aortic valve, Greg Bertish has first-hand experience of the life-giving power of optimism.

In April 2016, after two open-heart surgeries and 200 days in hospital, Greg sailed an 8-foot children’s Optimist dinghy 200km around the Cape of Storms to fulfil a childhood promise he made to his father. His journey raised over R1.3 million for the Red Cross War Memorial Hospital, and OPTIMIST, the documentary, has inspired thousands of people at film festivals around the world.

Greg is the founder of the internationally acclaimed Sharkspotter Programme and in 2017 he founded the Little Optimist Children’s Trust. In 2019 he was awarded the Dame Charity Award in Amsterdam in recognition of the charity work he does in Africa.

Greg grew up in Cape Town and is a businessman, humanitarian and author, as well as a respected sailor and big-wave surfer. He shifted perceived reality when, as a cardiac surgery survivor, he became the South African national champion in lifesaving and stand-up paddle boarding.


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About This Recipe


There is no denying that life is tough; similarly, however, there is no denying that unless you or a loved one is dying, chances are that your problems are not the worst there is. This is one of the truths contained in this recipe by Greg Bertish.

Survivor of a life-threatening cardiac disease, the founder of The Little Optimist Trust shares how optimism saved his life and inspired him to change countless other lives with his charitable work.

Far from a warm and fuzzy feeling, optimism is a powerful way of life, a habit to cultivate and a strategy to employ for entrepreneurial success.

What You'll Learn


Are optimists born or can they be made? Find the answer in this recipe where you will also learn about the value of shocking yourself out of a funk and why optimism is so much more than looking at life through rose-tinted glasses.

You will furthermore discover that the universe conspires to assist optimists, and how entrepreneurs can instil and inspire confidence in the people around them. The importance of storytelling is highlighted, as well as children’s inherent powers of optimism.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

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This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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