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Greg Webster
Serving Your Customers

The co-founder and Managing Director of Dermastore explains why putting your customers' experience at the heart of your business is a winning strategy.

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Greg Webster is the co-founder and MD of Dermastore, a dermatologist-curated, educationally-lead and consumer-empowering online store. Prior to Dermastore, Greg gained considerable experience in the advertising industry. Greg launched Dermastore in 2015, leading the vision and growth of Dermastore through a deep passion for service. 


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About This Recipe


Dermastore is one of the fastest growing online stores in South Africa. Founded by father and son team, Dr Ian Webster and Greg Webster, Dermastore has quickly gained a reputation for its obsessive service. 

Greg started out in the creative industry, producing commercials in the fast-paced world of advertising. The jump to online entrepreneurship proved too tempting and Greg left a lucrative career to begin the risky, long journey of the startup founder. 

From the outset, Greg instilled obsessive attention to the needs of its customers. This obsession became the heart and soul of Dermastore. 

What You'll Learn


In this recipe, you will learn how Greg started the business, how he defined the strategy and how Dermastore has scaled this personal approach to people. 

Greg shares the crucial tenets of great customers service. He goes on to share his thoughts on the common mistakes and reveals some beautiful insights into motivating Dermastore's team and defining its culture. 

This recipe is for anyone who wants to augment or transform their business to a more customer-focused organisation. 


Greg shares how he and his team used customer service to create one of the fastest growing online stores in South Africa.  


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

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This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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