Cultureneering
Cultureneering is a concept and a term Ian Fuhr created and then implemented in the building of the Sorbet Group of beauty salons.
- 25 minutes
- 10 learning bites
- Ian Fuhr
Insights
- Build your business around a purpose that impacts people’s lives.
- Create a strong, values-driven culture from the start.
- Inspire others to motivate themselves through shared purpose.
Learning bites
- 1 What Comes First, Culture Or The Business?
- 2 What Are The Components To The Cultureneering Framework?
- 3 How Does One Identify Purpose?
- 4 How Do You Identify The Impact On The End User?
- 5 At Sorbet, What Was The Impact Of A Beauty Therapist?
- 6 How Do You Build A Common Purpose?
- 7 What Do Entrepreneurs Need To Be Successful?
- 8 How Do We Move Beyond A Racial Divide?
- 9 How Can We Foster Stronger Leadership In South Africa?
- 10 What Perspective Do You Have For Entrepreneurs To Implement Culture?
At the age of 22 Ian Fuhr first dipped his toe in entrepreneurial waters and knew he had found his place in the world. The archetypal serial entrepreneur, he has started and run successful businesses in various industries. His best-known venture was the Sorbet chain of beauty salons that grew into the largest in Africa, currently comprising more than 200 franchised stores. In 2017, Sorbet was sold to Long4Life and two years later Ian left the group to set up the Hatch Institute, a business- and life-coaching organisation that serves entrepreneurs and business leaders. Ian has written two books: Get That Feeling (2014) that tells the story of his life- long entrepreneurial journey, and The Soul of Sorbet (2018) that highlights the power and competitive advantage of the corporate culture of the Sorbet business.
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