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Ian Fuhr


Cultureneering is a concept and a term Ian Fuhr created and then implemented in the building of the Sorbet Group of beauty salons.

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At the age of 22 Ian Fuhr first dipped his toe in entrepreneurial waters and knew he had found his place in the world. The archetypal serial entrepreneur, he has started and run successful businesses in various industries. His best-known venture was the Sorbet chain of beauty salons that grew into the largest in Africa, currently comprising more than 200 franchised stores.

In 2017, Sorbet was sold to Long4Life and two years later Ian left the group to set up the Hatch Institute, a business- and life-coaching organisation that serves entrepreneurs and business leaders.

Ian has written two books: Get That Feeling (2014) that tells the story of his life-long entrepreneurial journey, and The Soul of Sorbet (2018) that highlights the power and competitive advantage of the corporate culture of the Sorbet business.


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About This Recipe


How important is culture when you build a business and a brand? According to Ian Fuhr, mastermind behind the Sorbet chain of beauty salons, culture is not important, it is everything. In this recipe, he reveals that with Sorbet he did not set out to transform the beauty industry - all he wanted was a business in which to implement a business-culture framework he believed in.

Through instilling a common purpose, Ian inspired beauty therapists to appreciate the impact a wonderful treatment has on a customer’s life, and on this foundation a highly successful national chain was built.

In this recipe he shares the need to create a sense of belonging for employees at all levels of the organisation, and how that prevents a conflict of interest between management and staff members. Ian also discusses race relations in South Africa, the fact that the sociopolitical environment shapes company culture, and the difference between pioneers and settlers.

What You'll Learn


In this recipe you will learn about the components that build the cultureneering framework, the question to ask to uncover the purpose of your business, and the impact that having purpose has on the way people think about and do their jobs.

There are insights on the four characteristics entrepreneurs need to be successful, the difference between conscious and unconscious inspiration, and the importance of planning your company’s culture from the outset so that new hires have a well-defined framework to fit into.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

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This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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