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Ian Webster
Product Range Selection

The co-founder of Dermastore reveals how he sources and curates the products for his online skincare shop.

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Dr Ian Webster has been a practising dermatologist for just under 30 years. He did his post-graduate training in skin and laser surgery at Harvard Medical School, USA and was the first dermatologist to import a skin laser into South Africa. In 1993, he co-founded the first dedicated skin laser clinic at the Christiaan Barnard Memorial Hospital in Cape Town and started his private practice as a specialist dermatologist in Somerset West. He co-founded Dermastore with his son Greg in 2015, the first online skincare store in South Africa that specialises in selling niche, curated skincare products.


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About This Recipe


Your product is the heart of your business - without a great product or service, you don't have much of a business. Offering your customers a niche product, while providing convenience and a memorable shopping experience is a winning formula as far as Ian Webster is concerned. The co-founder of Dermastore reveals how he sources and curates the products for his online skincare shop.

What You'll Learn


Learn how Dr. Webster turned his professional training into one of the best known wellness online stores in South Africa. Understand how Dr. Webster turned his service business into a product business. Gain insight on creating a highly specialised product selection in the wellness category. 



Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


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