Fresh out of university and armed with a marketing degree, Jade Kirkel joined her family’s fledgling beauty and grooming business to build a marketing department that has, over the past decade, grown Sorbet into the largest business in the South African beauty industry. After the sale of the business in 2017, Jade decided to pursue her own entrepreneurial venture and is now in the midst of launching an exciting kids fashion brand called JoyJoy. Jade is also a sought-after public speaker and coaches on the importance of baking purpose into everything an entrepreneur does.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Was It Like Joining Your Father Soon After He Started Sorbet?
2 - What Is Your Favourite Definition Of A Brand?
3 - Why Is It So Hard To Build A Memorable Brand And How Can It Be Easier?
4 - What Are The Tenets Of Brand-Building?
5 - Where Do Entrepreneurs Go Wrong In Building Brands?
6 - How Do You Approach Customer Feedback In The Journey Towards Building A Stronger Brand?
7 - What Were The Defining Aspects In Sorbet's Success?
8 - Which Brands Do You Admire?
9 - How Did Sorbet Build Such A Great Culture?
10 - What Is Your Approach With Building Your Next Brand JoyJoy?
About This Recipe
Branding is a key part of your business marketing strategy. Yet, most businesses cap their branding at just the aesthetics, not realising that the relationship between business and customer is just as much a part of the branding as the look and feel. In 10 wholesome bites, Jade shares what being at the helm of SA's biggest beauty and grooming company has taught her about the power of building purpose into your brand, having a great passion for your customers and why they should be at the core of your brand strategy.
What You'll Learn
Branding is more than just the frills. In this recipe, Jade Kirkel reveals what it takes to build a brand steeped in culture and meaning.
Jade believes that the key to managing a brand is to realise that every person in the company is essentially a brand manager and has a fundamentally important role and responsibility in embodying the brand at all times.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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