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James Tagg
Eventing And Technology

James Tagg, co-founder and CEO of Quicket, shares his in-depth understanding of the events industry and the role technology plays to make in-person connecting ever more fun and valuable.

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The co-founder and CEO of Quicket, South Africa’s first self-managed ticketing service, is a confirmed technophile who has been programming for most of his life. James Tagg completed a M.Sc Astrophysics at UCT, majoring in physics and applied mathematics in 2008 and started his career as a web developer for an online accommodation marketplace. Having moved on to found a web development agency, James and his friends Mike Kennedy and James Hedley kept searching for a problem to solve with their unique combination of skills, expertise and interests. In 2011, the idea that became Quicket came to them. As Quicket grew, James moved out of engineering and into the role of CEO where he continues to spend time focusing on building a scalable pan-African ticketing system. Away from the office, James plays the cello, games, surfs, keeps an eye on astronomy and improves his coding knowledge.


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About This Recipe


Selling tickets online can’t be all that difficult, can it? Recalling how Quicket’s website crashed as soon as ticket sales for AfrikaBurn opened in 2011, James Tagg knows exactly how difficult it can be.

He speaks from experience about how to futureproof your app as it grows in complexity, and shares ideas on how best to structure a development team.

James highlights the features of a great ticketing business, discusses the development platforms Quicket uses, and confesses to having neglected UI and UX in favour of features and functionality (but he is not sorry that it happened).


What You'll Learn


The valuable lessons in this recipe include what to look for in a funder/investor and when to consider funding, as well as how to use feedback to improve your business along with cohesion in your team.

The insights into the role technology such as augmented reality and cryptocurrencies is set to play in events of the future are inspiring, as are the creative solutions for staffing a development team.

You will also be introduced to different development platforms and how to decide which to use.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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