Jason Luboyera
Sales Techniques
The founder and CEO of 360 DigiSales, Jason Luboyera, shares his passion for sales and the dynamics that influence success.
Tuck InSouth African-born entrepreneur Jason Luboyera is a global citizen. He speaks five languages, grew up in Germany and attended university in Spain, Canada and the US.
After returning to South Africa, Jason spent three years with Outsourced CFO where he fell in love with sales and the dynamics that make it work. Feeling inspired, he took a leap of faith and started his own company.
360 DigiSales was built around two core beliefs. First, that you can get 100% of your sales from inbound leads. Second, that you have to choose a niche and own it. In the case of 360 DigiSales, that niche is using LinkedIn to build personal brands for founders and CEOs in order to drive inbound leads and enable frictionless sales.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Did You Fall In Love With Sales?
2 - Why Are Sales Skills Not Taught in Formal Education?
3 - How Can We Build A Better Sales Culture?
4 - Why Should Entrepreneurs Be Invested In The Art Of Sales?
5 - What Makes A Great Salesperson?
6 - What Are Key Character Traits Of A Great Salesperson?
7 - What Are The Three Tens In Sales?
8 - What Are The Different Sales Methodologies?
9 - What Advice Can You Give To Entrepreneurs?
10 - What Is The Best Sales Hack?
About This Recipe
For Jason Luboyera, sales is synonymous with service, love and care. In this recipe he shares the learnings and insights that have turned a schoolboy selling sandwiches into an entrepreneur who uses digital media tools to build the relationships that underpin frictionless sales.
Jason also explains why he uses LinkedIn, the value that Jordan Belfort added to the sales profession despite his many flaws, and the differences between the mindsets of inbound- and outbound-sales customers.
He elaborates on the character traits of effective salespeople, philosophises about the need to clean up the reputation sales has, and quotes Zig Ziglar.
What You'll Learn
Selling is all about creating certainty in the mind of the customer about the salesperson, the product and the company.
Why sales is a life skill, employed even in parenting, and how to build a more positive sales culture by being honest about the good and the bad, and by exposing salespeople to examples of both.
The three tens as set out in The Straight Line System, and the many lessons salespeople can learn from The Wolf of Wall Street.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes