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Jason Luboyera

Sales Techniques

The founder and CEO of 360 DigiSales, Jason Luboyera, shares his passion for sales and the dynamics that influence success.

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South African-born entrepreneur Jason Luboyera is a global citizen. He speaks five languages, grew up in Germany and attended university in Spain, Canada and the US.

After returning to South Africa, Jason spent three years with Outsourced CFO where he fell in love with sales and the dynamics that make it work. Feeling inspired, he took a leap of faith and started his own company.

360 DigiSales was built around two core beliefs. First, that you can get 100% of your sales from inbound leads. Second, that you have to choose a niche and own it. In the case of 360 DigiSales, that niche is using LinkedIn to build personal brands for founders and CEOs in order to drive inbound leads and enable frictionless sales.


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Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


For Jason Luboyera, sales is synonymous with service, love and care. In this recipe he shares the learnings and insights that have turned a schoolboy selling sandwiches into an entrepreneur who uses digital media tools to build the relationships that underpin frictionless sales.

Jason also explains why he uses LinkedIn, the value that Jordan Belfort added to the sales profession despite his many flaws, and the differences between the mindsets of inbound- and outbound-sales customers.

He elaborates on the character traits of effective salespeople, philosophises about the need to clean up the reputation sales has, and quotes Zig Ziglar.

What You'll Learn


Selling is all about creating certainty in the mind of the customer about the salesperson, the product and the company.

Why sales is a life skill, employed even in parenting, and how to build a more positive sales culture by being honest about the good and the bad, and by exposing salespeople to examples of both.

The three tens as set out in The Straight Line System, and the many lessons salespeople can learn from The Wolf of Wall Street.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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