Jesse Yende
Rewriting The Narrative
Renowned designer and creative strategist, Jesse Yende shows how authentic storytelling and identity can transform pain into purpose, fostering healing, connection and unity.
Tuck In
About This Recipe
Founder of The South Africanist: Smiley Heart Agency, Jesse Yende shows how our individual experiences are deeply personal yet profoundly universal. Through storytelling, self-discovery, and authentic self-expression, he explores how young creatives can reshape their narrative and ignite transformation. Drawing on his own journey, Jessy inspires entrepreneurs to act with purpose.
What You'll Learn
- Believe in your potential.
- Find your why.
- Use design to inspire change.
- Identify your true narrative.
- Draw inspiration from meaningful design.
- Cultivate a sense of belonging.
- Recognise and honour shared struggles.
- Build creative collaborations that last.
- Navigate your path with confidence.
- Use your voice for change.
Is This Recipe For You?
Watch these videos to get a basic overview of the topic, learn about our fabulous Chef and get a sense of whether these learnings are applicable to you and your business.
Live Recipe
Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.
Who Is Our Heavy Chef?
Jesse is a creative strategist with a background in design, TV innovation and storytelling. He has spent over two decades fusing creativity, purpose and spiritual insight to transform brands, individuals and communities. Jesse has held positions at various leading institutions in the advertising and entertainment industries. He has been recognised as South Africa’s most versatile designer and has been a contestant on the reality show The Cut: South Africa. Drawing on deep empathy from his experiences growing up in Soweto, Jesse designs workshops and initiatives that tackle youth unemployment by building real-world skills and a strong sense of purpose.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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