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Jo Eyre,

Early-Stage Investment

Jo Eyre shares her recipe on getting capital in the early stages of your business.

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Jo Eyre is director at Founder Institute, South Africa. She’s a national officer of Mensa South Africa and serves on the Africa board for The International Association of Business Communicators (IABC). When Jo is not behind her laptop you'll find her travelling, cooking, playing the guitar or enjoying beautiful Cape Town with her family.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Getting cash in the early days is tough. An idea and a heap of passion is not enough to raise a round of financing. Founder Institute is the largest pre-seed investment agency in the world, with alumni like Udemy, Pethub and Zirtual - and investors such as Y-combinator, Sequoia and Andreesen Horowitz on its books. Jo Eyre is the head of FI in South Africa, and in this recipe Jo reveals what is required to fire up your startup. 

What You'll Learn


Jo Eyre's ability to inspire entrepreneurs into what is required to fire up their startup is exactly why she is one of the obvious choices to be one of our chefs. In this recipe, you will come to understand the importance of early investments as well as why startups fail.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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