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Johno Meintjes

Coaching Online

Johno Meintjes, founder of JEFF, shares his experience with building an online coaching business. 

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Johno Meintjes, JEFF founder, is a health nut and proud of it. He believes in the power of positivity, and is passionate about fitness and health and the profound impact wellness has on a person’s ability to show up in the world.

He is an international sports conditioning specialist and performance coach who has worked with South Africa's top national sports teams. With specialist training and experience in sport conditioning, weight management, strength training, fitness and nutrition and marathon training, there is probably not a physical wellness question Johno can’t answer.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Once upon a time, Johno Meintjes spent seven months of any given year on the road with some of South Africa’s top national sports teams. Then he met a woman who at first refused to marry him and when the couple's first baby was born, Johno discovered that family was his “why” in life.

In this recipe, he shares the journey of building the online fitness coaching business that would allow him to spend more time at home. He highlights the importance of community, unpacks how every day’s better choices add up to sustainable wellness, and shares his conviction that entrepreneurs should pay as much attention to the health of their minds and bodies as they do to that of their balance sheets and income statements.

The recipe is a powerful and inspiring insight into the impact online coaching can have when it draws on the power of community.

What You'll Learn


How can you help people change their bad habits? Where does one start to live a healthier lifestyle? Is it possible to maintain healthy habits while travelling? How does one scale an online coaching business? Is online coaching even possible? What is the deal with community, and how do you build one?

This recipe provides perspectives on all these questions, and many more. Join international sports conditioning specialist and performance coach Johno Meintjes as he unpacks his entrepreneurial journey.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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