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KB Mbiola

Fashion Branding

Award-winning Fashion Designer KB shares how small business owners can build authentic and successful fashion brands through branding and story.

About This Recipe

 

KB unpacks the power of branding in the fashion industry and reveals how Fuata Moyo carved out its own identity in a crowded space. He explores how great brands use storytelling to create emotional connection, and reflects on the early challenges he had to overcome while building his label from the ground up. KB breaks down how he scaled his fashion brand, and continues to stay relevant in a fast-moving industry. He also offers insight into choosing the right partners and ambassadors through authentic connection.

 

What You'll Learn

 

  • Understand why branding matters in fashion.
  • Learn how Fuata Moyo stands out.
  • Explore brands building connection through storytelling.
  • Discover challenges fashion entrepreneurs face.
  • Learn strategies to scale a fashion brand.
  • Understand how to stay relevant in fashion.
  • Learn how to find your target market.
  • Know what to look for in partners.
  • Understand the value of authentic connection.
  • Get advice for young fashion entrepreneurs.
  •  

Who Is Our Heavy Chef?

Kabambi (KB) Mbiola is an artist, painter, creative and marketing director, and co-founder of Fuata Moyo. With over a decade of experience as a fashion buyer, KB’s expertise spans branding, design communication, concept development, and the curation of creative experiences and activations. His work celebrates African culture, design, and storytelling through creative expression. Guided by the belief that love is the spirit that motivates an artist’s journey, KB is deeply passionate about documenting the creative process, curating authentic experiences, and championing collaboration and knowledge sharing within the creative community. As co-founder of Fuata Moyo — meaning “follow the heart” in Swahili — KB leads a family-run brand that blends the worlds of art and fashion to create distinctive garments and immersive experiences. Together with his siblings, he continues to build a brand rooted in creativity, culture, and connection.

 

 

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Learn from someone who speaks from a position of real authority, perspective and experience.

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Implement practical tips and techniques learned in the trenches - doing, rather than talking.

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