Kirsten Dixon
Campaign Strategy
Founder of Pink Soda Marketing, Kirsten Dixon, reveals how to define your brand, generate big ideas and market with confidence – no matter your budget.
Tuck In
About This Recipe
Pink Soda Marketing founder, Kirsten Dixon, gives a practical guide to creating memorable brand campaigns rooted in authenticity and creative strategy. Drawing on years of experience as a marketing strategist, Kirsten helps entrepreneurs connect strategy with bold creative thinking. Whether you're building from scratch or levelling up an existing brand, this is a toolkit for unique, bold and effective marketing.
What You'll Learn
- Align creativity with objectives.
- Understand your customer journey.
- Gather valuable insights.
- Maintain brand consistency.
- Align your creative team.
- Strategise on a budget.
- Make your strategy memorable.
- Measure a creative strategy’s success.
- Stand out through storytelling.
- Start building a creative strategy.
Is This Recipe For You?
Watch these videos to get a basic overview of the topic, learn about our fabulous Chef and get a sense of whether these learnings are applicable to you and your business.
Live Recipe
Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.
Who Is Our Heavy Chef?
Pink Soda Marketing is a boutique agency specialising in creative strategy and purpose-led brand campaigns. With a career spanning over a decade in the marketing industry, Kirsten is known for her ability to blend strategic thinking with creative impact, helping brands define their voice, refine their message and bring big ideas to life on any budget. She is also a mentor to young creatives and regularly gives talks on brand building, creativity and the power of storytelling in business.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes