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Kirsten Dixon

Creative Strategy

Kirsten Dixon’s Creative Strategy Recipe shows entrepreneurs how to think boldly and build brand campaigns that cut through. With insight and practical tools, this recipe helps turn smart ideas into real business impact.

About This Recipe

 

Kirsten Dixon’s Creative Strategy Recipe is a practical guide to creating memorable brand campaigns rooted in purpose and personality. Drawing on years of experience leading Pink Soda Marketing, Kirsten helps entrepreneurs and marketers connect strategy with bold creative thinking. This recipe unpacks how to define a strong brand position, generate big ideas on small budgets, and create campaigns that not only grab attention but drive results. Whether you're building from scratch or levelling up an existing brand, this is a toolkit for confident, distinctive marketing.

 

Cover These 10 Perspectives

 

  • Start with strategy.

  • Define your position.

  • Spot the big idea.

  • Keep it clear.

  • Create with constraints.

  • Work well with partners.

  • Balance brand and campaign.

  • Cut through the noise.

  • Learn from what missed.

  • Back your boldness.

Who Is Our Heavy Chef?

Kirsten Dixon is the Founder and Creative Director of Pink Soda Marketing, a dynamic agency known for building bold, strategic campaigns that get results. With over a decade of experience in brand development and creative strategy, Kirsten works with companies across industries to bring clarity, creativity, and confidence to their marketing. She believes great ideas don’t need big budgets—just brave thinking and a strong point of view. Whether working with startups or established brands, Kirsten is passionate about helping businesses stand out by staying true to who they are.


 

 

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Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

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