Kirsty Bisset is the MD of HaveYouHeard, Durban, a communications agency that works with brands globally to develop and implement through-the-line solutions. An ex founder of STIR, she's also a shareholder in several technology companies, including SwiftX, Fraxeum, Sirvis and AZUZA, and is often recognised for her work, having been named Fast Company's Top 20 South Africans under 30 and featured in Destiny Magazine's Power of 40. Kirsty was one of three FAIRLADY Women of the Future in 2018.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Shaped You As An Entrepreneur?
2 - What Have Been Harsh Lessons That Led To A Better Understanding Of Money?
3 - How Have You Approached Pricing For Your Own Product Vs. Service Businesses?
4 - How Do You Evaluate Projects At HaveYouHeard Agency And Avoid Scope Creep?
5 - How Important Is A Well-Written Brief To A Successful Project?
6 - What Approach Should Entrepreneurs Take In Asking Clients For Money?
7 - What Is A Common Challenge Faced By Entrepreneurs With Regards To Value And Self Worth?
8 - How Do You Get A Budget From A Client?
9 - How Do You Keep Track Of Projects And Avoid Scope Creep ?
10 - Which Business Sector Has A Good Model For Pricing?
About This Recipe
Putting a price on your service or product is a daunting task. Often as entrepreneurs, we tend to over-deliver and undercharge to the detriment of our businesses. Reaching that sweet spot, and communicating it to your clients, can be tricky and challenging. Kirsty Bisset has been running her own businesses since she was 24 so she knows a thing or two about putting a price on your blood, sweat and tears. In 10 beautifully delivered bites, the serial entrepreneur and HaveYouHeard managing director shares some practical advice for pricing your product or service.
What You'll Learn
Entrepreneurs are, essentially, creative people and creatives are super sensitive about their art. So how do we find that sweet spot that satisfies us and makes our customers happy as well? In this recipe, Kirsty shares some practical advice for pricing your product or service.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.
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