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Landie Stevens

Sales Teams

Landie Stevens, director of Landie Stevens Consulting and a sales veteran with almost 30 years’ experience, shares what she knows about successful selling and high-performing sales teams.

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Landie is a sales expert and the director of Landie Stevens Consulting. She's been involved in various aspects of sales and business management for over 27 years, working with various organisations to implement, coach and provide training that creates sustainable sales solutions for her clients. Landie has a keen understanding of sales cycles and processes that makes her top notch at what she does, and has been running her own consultancy since 2013.


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Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Cash is the lifeblood of a business, and the source of it is sales. WIthout understanding how to sell, and the enthusiasm to do it well, your business will struggle.

Landie Stevens knows how to sell and how to manage and motivate sales teams, and in this recipe she lets entrepreneurs in on a few secrets. These include the power of key performance indicators, the vital importance of getting buy-in from your team, and just how much leadership influences the success of a sales team.

Landie also shares practical advice on the tools sales teams need, as well as how to approach the recruitment process.

What You'll Learn


Are the best salespeople born or made? Discover a seasoned sales professional’s take on this question, along with the three elements an effective salesperson has to have.

You will learn the value of key performance indicators and how to go about implementing them in your team, as well as why a coach for the sales manager is the number-one tool a sales team needs.

The bites about recruitment contain practical interview tips and valuable insights into the mindset with which an entrepreneur should approach the hiring of a salesperson.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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