I think it was really quite early on in my life. I'm one of four sisters and we're not all entrepreneurs, but I was that one sister who would sit in my dad's study and chat with him, I would always be intrigued about what he was doing and what it was all about, being his co-driver when we would go on trips together.

It's all about unemployment. Unemployment is one of our biggest crises in this country. And how do you create five million jobs? You launch a million new businesses. But, sadly, two out of every three businesses fail in the first two to three years.

What is your purpose? What is your passion? 62% of people are unhappy in their jobs and in their lives. So how do you find your truth and how do you tap into it? It's called 'heartstorming', rather than brainstorming, where you actually go through a list like, "My life is ideal when I am..." Think of those things that are important in your life and list them. What are those things that are important to you? We get our participants to do that exercise and tap into their hearts.

We can't live day-to-day and just for the short term - we've got to have a plan for the long term. You can't start a business today and not worry about where it's going to be in three months.

Not all great ideas are going to be successful. And I think that's where it comes down to marketing, branding and how you actually put yourself out there. Because a mediocre idea can still be unbelievable with the right marketing plan, and people can really resonate with something.

For us, marketing is how your customers feel about you. How are you going to make your customers feel about you? Branding is part of marketing but at the end of the day, what is your brand? Your brand is a promise and a promise kept is you wanting to build trust. And trust is a business currency.

Sales are about taking action on the yellow level for us. And sales does solve everything. If you haven't got the sales, you haven't got a business. There was a saying in our business that you can cut your costs as much as you like but if you haven't got the sales, you really don't have a business.

I always say that marketing and sales are the heart of your business, whereas finance is the head. I was never good at finance at all, so I hired somebody to do that for me. I think it is a really important part of any business. But what I would say about that is, you've got to understand money and money is energy. How do you attract some of that energy into your life? It is through solving those problems.

There are various ways businesses can grow. You can grow organically. You can grow through mergers and acquisitions. You can grow just by taking over teams or buying other businesses. But I think the real question is, why do you want to grow? What is the importance of growth? Once again, it's about moving forward. And there's a big difference between creating a job for yourself or creating a business with value.

You've got to have a high propensity for risk. I do think that you've got to be a risk-taker because being an entrepreneur is tough. So, you've got to be positive, you've got to be a risk-taker and you've got to be able to lead.