Coming soon
Linda Scarborough
Copywriting
Linda Scarborough’s Copywriting Recipe helps businesses craft clear, consistent content that connects. From brand voice to storytelling and SEO, she shares practical tools to build trust and create lasting relationships across platforms.
About This Recipe
Linda Scarborough’s Copywriting Recipe is a guide to crafting clear, consistent, and personality-driven content that connects with real people. This recipe explores how businesses can use words to build trust, resonate with different audiences, and maintain a strong brand voice across platforms. From balancing SEO with authenticity to creating emotional connections through storytelling, Linda shares practical insights to help businesses move beyond selling—and start building relationships that last. Whether you are writing for websites, newsletters, or social media, this recipe helps you find your voice and share it with confidence.
Cover These 10 Perspectives
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The power of copywriting.
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Good vs. poor copywriting.
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Writing for different audiences.
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Brand voice and consistency.
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Emotional connection in copy.
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Content that connects.
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SEO and copywriting.
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Common copywriting mistakes.
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Measuring copywriting success.
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Copywriting for conversion and connection.
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Who Is Our Heavy Chef?
A writer, producer, editor and educator, Linda has 17 years of experience in publishing and marketing. She has worked on print, digital, social media, video and podcast content for many of South Africa’s best brands, including Eat Out, Woolworths, Standard Bank and Old Mutual. She loves language and its ability to teach, connect and move us. Linda is currently a creative producer and writer at 2Stories in Cape Town.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
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Ten Tiny Bites.
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By Entrepreneurs.
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