Having started his first business in 2019 at the age of 15, and now making an impact as the co-founder of HustlersGlobal, one of the leading Gen Z business communities, Marko Stavrou understands what it takes to do life and business as a member of the Gen Z generation.
He is regarded as one of Africa’s top young-adult entrepreneurs, Gen Z speakers and podcast hosts, and consults with corporates and other organisations on how to better connect with their Gen Z customers and employees.
HustlersGlobal helps Gen Z entrepreneurs build and scale their businesses faster, with less money. Marko’s passion to transform the lives of the next generation have led him to create multiple businesses and work with some of the world’s top brands.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Is Gen Z?
2 - What Are The Broad Characteristics Of The Gen Zs?
3 - What Are Some Problems That Gen Z People Are Facing?
4 - How Can We Communicate Better With Gen Zs?
5 - How Did You Grow Your Personal Brand?
6 - How Have You Used LinkedIn To Grow Your Personal Brand?
7 - Is There A Mistake That Corporates Make When Dealing With The Gen Zs?
8 - What Perspective Can You Give To Gen Z Entrepreneurs On Starting A Business?
9 - What Tools Do You Recommend Businesses Use To Target Gen Zs?
10 - What Perspective Do You Have For Young Entrepreneurs Facing The Fear Of Failure?
About This Recipe
Gen Z is the cohort of teenagers and young adults who have grown up with technology. Their assumption that the tech will always be there and will always work, informs how they engage with the world. Gen Z is prone to social-media-induced awareness and anxiety, loves having control and solving problems, and needs strong boundaries and guidelines from parents and managers.
This is also the generation that will be more than a third of the workforce by 2025, and that will wield significant spending power by the end of the current decade. The business world specifically is therefore well advised to take Gen Z seriously.
In this recipe, Marko Stavrou, proud Gen Z’er, entrepreneur and co-founder of HustlersGlobal, shares valuable insights and tips with Gen Z’ers and us older folk on how to better live and work together.
What You'll Learn
Ever wondered what was going on in the minds of teenagers and young adults - and why you should care? This recipe shares the characteristics of Gen Z, along with advice for parents and employers on how to engage with this generation.
It also gives guidance to Gen Z entrepreneurs on how to establish a business and build a personal brand and why it is so important to deliver once you have clients.
The recipe recognises the insecurity and anxiety that this hyper-connected generation experiences, but shares practical advice on how young entrepreneurs can manage it.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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