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Matt Cohen
Starting With WooCommerce

Matt shares his recipe on how to grow and sustain your online business.

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Matt Cohen is a Cape Town-based WordPress professional. He runs an engineering organisation at WooCommerce, an Automattic company and a market leader in professional WordPress-powered eCommerce. Matt is passionate about open source technology, product and growing highly-engaged and empathic communities. Matt is also a web developer, musician and blogger.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Moving your business online is now a lot easier to do, with intuitive website builders like WordPress at our fingertips. With plugins like WooCommerce, even setting up an online shop has become a breeze. Matt Cohen is the head of Marketplace Engineering at WooCommerce, an open-source e-commerce plugin that's specifically designed for WordPress platforms. In 10 informative bites, he explains how the platform works and how entrepreneurs can utilise it to grow their online businesses.

What You'll Learn


In this recipe, you will learn how Matt started as a web developer and how he evolved into a WordPress professional. Matt shares some of his favourite hacks on how entrepreneurs can utilise WooCommerce to grow their online businesses.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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